Manager, Media Research and Strategy

Job Title

Manager, Media Research and Strategy

Reports to

General Sales Manager

Process

Sales

Minimum Education

Bachelor’s Degree and equivalent experience.

Minimum Experience

Minimum of 2 years experience in research for a media organization.

Skills Required

Must have well developed organizational and time management skills as well as a demonstrated ability to proactively identify and respond to all client needs. Exceptional analytical and research skills are essential coupled with a strong knowledge of and ability to work with various research programs produced by the following companies: Scarborough, Nielsen, Arbitron, Media Audit and MRI.

Job Purpose

To provide materials and proposals consisting of both qualitative and quantitative data to Sales, Programming, Development, National production, Corporate Communications, Marketing, and external clients. Create audience projections for local and national programs and specials.

Primary Actions

• Principle source for all quantitative and qualitative research for the WTTW11 television station and the 98.7WFMT radio station.
• Manipulate qualitative and quantitative data into digestible and relevant documents for distribution.
• Utilize syndicated and proprietary research data to inform all internal departments of station performance, industry trends, and competitive media landscape.
• Prepare and execute audience analysis, reports, presentations and highlights of local and national television and radio to sales staff, producers, programming directors, and management.
• Create visual aids and graphs to illustrate and support arguments.
• Provide consultation to management, program directors and producers on how to grow and retain station audiences.